What if land
stayed land?
Placeholder · HumanPlaceholder · HumanIt started with
a piece of land.
Lungs of Earth didn't start in a boardroom.
It started with a simple opportunity: a piece of natural land that could be bought.
There were plenty of things that could be done with it. The land could be changed, used or developed.
But there was another option.
Nothing.
Leave the trees where they are. Let water continue to find its own way. Let the landscape remain a landscape.
That raised a bigger question:
What if protecting land could become as normal as developing it?
Lungs of Earth grew from that question.
[Founder name]
Nature doesn't always
need improving.Protection should
be tangible.Trust should
be visible.
Land usually gains economic value when something is done to it.
Lungs of Earth explores whether leaving land natural can itself be something people choose to support.
Land → change → value
Land → land → value
The beginning
A first piece of land creates a bigger question.
Lungs of Earth
A model begins to take shape.
The first community
People and organisations are invited to participate.
More land
The ambition: make keeping nature wild economically possible in more places.
